Indentifying the factors that influence retail customer loyalty and capitalising them
Michael Colin Cant; Michael du Toit
| Year of publication: |
2012
|
|---|---|
| Authors: | Cant, Michael C. ; Toit, Michael du |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 11.2012, 11, p. 1223-1232
|
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009671140