Indian advertising in the context of globalisation
Year of publication: |
2017
|
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Authors: | Sreekumar, Hari ; Varman, Rohit |
Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 158-170
|
Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Indien | India |
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