Indifference, resistance and rejection in consumer adoption processes : an empirical analysis of determinants, consequences and neural correlates
vorgelegt von Jan Andre Millemann ; 1. Gutachter: Univ.-Prof. Dr. Sven Heidenreich
| Year of publication: |
21. Novemberr 2018
|
|---|---|
| Authors: | Millemann, Jan Andre |
| Other Persons: | Heidenreich, Sven (degree supervisor) |
| Publisher: |
Saarbrücken |
freely available
| Extent: | 1 Online-Ressource (VIII, 233 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität des Saarlandes, 2019 |
| Other identifiers: | 10.22028/D291-27954 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103685