Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Year of publication: |
2014
|
---|---|
Authors: | Gruber, Verena ; Schlegelmilch, Bodo B. ; Houston, Michael J. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 6, p. 440-450
|
Subject: | Produktinformation | Product information | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour |
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