Influence of green showcasing practices on firm performance and mediating role of brand reputation
Ashok Kumar, Mukesh Singh Tomar, Bhoopendra Bharti, Binay Kumar Mishra
| Year of publication: |
2024
|
|---|---|
| Authors: | Kumar, Ashok ; Tomar, Mukesh Singh ; Bharti, Bhoopendra ; Mishra, Binay Kumar |
| Published in: |
International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 5.2024, 1, p. 1-25
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| Subject: | brand image | firm performance | green marketing | green showcasing | PLS-SEM | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Öko-Marketing | Green marketing | Firmenimage | Corporate reputation | Umweltmanagement | Environmental management | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTE.2024.137528 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066495