Influence of human emotion expressed through social networks in viral marketing
Anthoniraj Amalanathan and S. Margret Anouncia
| Year of publication: |
2017
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|---|---|
| Authors: | Amalanathan, Anthoniraj ; Anouncia, S. Margret |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 26.2017, 1, p. 15-32
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| Subject: | social network | emotions | user behaviour | personalisation | viral marketing | Virales Marketing | Viral marketing | Emotion | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011805172