Influence of personalisation and hedonic motivation on repurchase intention : the mediating role of customer experience and loyalty
Ghasem Bakhshandeh, Sajad Sharifi, Sayed Mohammad Rezaei
| Year of publication: |
2023
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|---|---|
| Authors: | Bakhshandeh, Ghasem ; Sharifi, Sajad ; Rezaei, Sayed Mohammad |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 14.2023, 1, p. 42-57
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| Subject: | customer experience | customer loyalty | hedonic motivation | personalisation | repurchase intention | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Motivation | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2023.129595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311179