Influence of the task complexity on the predictive performance of the nonlinear and linear disaggregate models of consumer behavior
| Year of publication: |
1988
|
|---|---|
| Authors: | Javalgi, Rajshekhar G. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 16.1988, 1, p. 1-16
|
| Publisher: |
Elsevier |