Influence Strategies in Buying Centers
| Year of publication: |
1995
|
|---|---|
| Authors: | Venkatesh, R. ; Kohli, Ajay K. ; Zaltman, Gerald |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 4, p. 71-82
|