Influences of "appscape" on mobile app adoption and m-loyalty

Deepak S. Kumar, Keyoor Purani, Shyam A. Viswanathan

Year of publication:	November 2018
Authors:	Kumar, Deepak S. ; Purani, Keyoor ; Viswanathan, Shyam A.
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 132-141
Subject:	Visual aesthetics \| Appscapes \| m-loyalty \| Kaplan's information processing model \| m-commerce \| Mobile Business \| Mobile business \| Mobile Anwendung \| Mobile application \| Ästhetik \| Aesthetics \| Visualisierung \| Visualization \| Konsumentenverhalten \| Consumer behaviour \| Informationsverhalten \| Information behaviour

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