Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
| Year of publication: |
1993
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|---|---|
| Authors: | Sujall, Mita ; Bettman, James R. ; Baumgartner, Hans |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 4, p. 422-436
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