Influencing R&D-marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions
| Year of publication: |
2001
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|---|---|
| Authors: | Maltz, Elliot ; Souder, William E. ; Kumar, Ajith |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 52.2001, 1, p. 69-82
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