INFORMAL INTERPERSONAL VERBAL COMMUNICATION CONCEPTUALIZATION AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION

The literature reviewing of Word-of-Mouth Communication shows a few deficiencies in conceptualization of this informal communication form. The paper synthesizes some of the views that authors identified in the literature and explores the relationship between customer satisfaction and this particular form of communicative behavior.

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Year of publication:	2012
Authors:	Lucian, Isac Florin ; Sergiu, Rusu ; Silviu, Cureteanu Radu
Published in:	Annals - Economy Series. - Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor, ISSN 1844-7007. - Vol. 4II.2012, December, p. 159-161
Publisher:	Facultatea de Ştiinţe Economice şi Gestiunea Afacerilor
Subject:	verbal communication \| customer satisfaction \| deficiency

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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