Information-Dominant Logic in the Era of Servitization 2.0 : A Public Services Perspective

We demonstrate the significance of the S-D logic and information dominance when considering servitization within specific PSOs, and particularly public transport networks. Ultimately, we seek to better understand the strategic and operational realities for the era of Servitization 2.0, wherein the business operates within an ecosystem dominated and critically influenced by information. This is pertinent, in that we ultimately seek to understand more deeply the impact of servitization principles within PSOs, and particularly to explore the critical realities within their customer processing and the information generated from its execution. Therefore, since public transport systems are heavily reliant on information collected from their customer processing machines, to efficiently and effectively execute their service, they provide an ideal field of study. We seek to determine the logic applied within the business ecosystem; and to understand the operationalisation of the new concept of information-dominant (I-D) logic