Information processing model of executive decisions
John A. Howard; William M. Morgenroth
| Year of publication: |
1968
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|---|---|
| Authors: | Howard, John A. ; Morgenroth, William M. |
| Published in: |
Readings in marketing information systems : a new era in marketing research. - Boston, Mass. [u.a.] : Houghton Mifflin. - 1968, p. 259-272
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Science. 14. 1968, 7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002975602