Information search behaviour of service consumers : review and future directions
Year of publication: |
2015
|
---|---|
Authors: | Utkarsh ; Medhavi, Sanjay |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 15.2015, 2, p. 201-219
|
Subject: | Information search | Service marketing | Review | Services | Future research | External search | Consumer behaviour | Konsumentenverhalten | Informationsverhalten | Information behaviour | Dienstleistungsmarketing | Services marketing |
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