Effect of consumer self-confidence and previous experience on information source preference
Year of publication: |
2019
|
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Authors: | Utkarsh ; Agarwal, Pallavi ; Medhavi, Sanjay |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 2, p. 137-151
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Subject: | self-confidence | information search | service | marketing | information source | previous experience | personal source | India | smartphone | hotel | Informationsverhalten | Information behaviour | Indien | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Experiment | Persönlichkeitspsychologie | Personality psychology | Mobiltelefon | Mobile phone |
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