Information value and destination image : investigating the moderating role of processing fluency
Liang (Rebecca) Tang; Soocheong (Shawn) Jang
| Year of publication: |
2014
|
|---|---|
| Authors: | Tang, Liang ; Jang, Soocheong (Shawn) |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 7/8, p. 790-814
|
| Subject: | utilitarian value | hedonic value | destination image | processing fluency | Markenimage | Brand image | Destinationsmanagement | Destination management | Informationswert | Information value | Tourismusregion | Tourism destination | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473465