Informational and normative social influence in group-buying : evidence from self-reported and EEG data
Kevin K. Y. Kuan, Yingqin Zhong, and Patrick Y. K. Chau
| Year of publication: |
2014
|
|---|---|
| Authors: | Kuan, Kevin K. Y. ; Zhong, Yingqin ; Chau, Patrick Y. K. |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/2014, 4, p. 151-178
|
| Subject: | electroencephalography | emotion online | group buying | information social influence | NeuroIS | normative social influence | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010378628