Informational and normative social influence in group-buying : evidence from self-reported and EEG data

Kevin K. Y. Kuan, Yingqin Zhong, and Patrick Y. K. Chau

Year of publication:	2014
Authors:	Kuan, Kevin K. Y. ; Zhong, Yingqin ; Chau, Patrick Y. K.
Published in:	Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 4, p. 151-178
Subject:	electroencephalography \| emotion online \| group buying \| information social influence \| NeuroIS \| normative social influence \| Konsumentenverhalten \| Consumer behaviour \| Soziale Beziehungen \| Social relations \| Emotion

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