Initiating value co-creation : dealing with non-receptive customers
Avinash Malshe, Scott B. Friend
| Year of publication: |
September 2018
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| Authors: | Malshe, Avinash ; Friend, Scott B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 5, p. 895-920
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| Subject: | Value Co-Creation | Customer Non-Receptivity | Customer-Supplier Relationships | Qualitative Research | Kundenintegration | Customer integration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Qualitative Methode | Qualitative method | Service-Dominant Logic | Service-dominant logic | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0577-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924786