Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games

Chia-Liang Hung

Year of publication:	2019
Authors:	Hung, Chia-Liang
Subject:	customer engagement \| diffusion \| innovation \| online game \| versioning \| word-of-mouth \| Innovationsdiffusion \| Innovation diffusion \| Computerspiel \| Video game \| Internet \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Innovation \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing

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