Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Year of publication: |
2006
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Authors: | Iyer, Gopalkrishnan R. ; Laplaca, Peter J. ; Sharma, Arun |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 35.2006, 3, p. 373-382
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