Innovation inExperiential Services –An Empirical View
Year of publication: |
2007-07-01
|
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Authors: | Voss, Chris ; Zomerdijk |
Institutions: | Advanced Institute of Management Research <London> |
Subject: | Innovation | Dienstleistung | services management | Kundenmanagement | Customer relationship management | Erlebnismarketing | Präferenz | preference |
Extent: | 393216 bytes 40 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Sales promotion and advertising ; Sales and distribution ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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