Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Markus Ernst, Alexander Brem and Kai-Ingo Voigt
| Year of publication: |
2013
|
|---|---|
| Authors: | Ernst, Markus ; Brem, Alexander ; Voigt, Kai-Ingo |
| Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 169-195
|
| Subject: | Innovationsmanagement | Innovation management | Social Web | Social web | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226689