Innovations in shopper marketing : current insights and future research issues
Year of publication: |
2011
|
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Authors: | Shankar, Venkatesh ; Inman, J. Jeffrey ; Mantrala, Murali K. ; Kelley, Eileen ; Rizley, Ross |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, Suppl.1, p. 29-42
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Vertriebsweg | Distribution channel | Marktforschung | Market research |
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