//-->
Divide and conquer : target your customers through market segmentation
Webber, Harry, (1998)
Principles of service marketing and management
Lovelock, Christopher H., (1999)
Rocking the ages : the Yankelovich report on generational marketing
Smith, J. Walker, (1997)
Inside network marketing : an expert's view into the hidden truths and exploited myths of America's most misunderstood industry
Clements, Leonard W., (1997)