Inside-out marketing : how to create an internal marketing strategy

Michael Dunmore

A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of an organization; corporate strategy; processes and service standards; knowledge management; internal communication; HR strategy; and integrating internal and external marketing

MoreLess

Year of publication:	2002
Authors:	Dunmore, Michael
Institutions:	NetLibrary, Inc (contributor)
Publisher:	London : Kogan Page
Subject:	Internationales Marketing \| International marketing \| Marketingmanagement \| Marketing management \| Marketing \| Internes Marketing \| Marketingstrategie \| Strategisches Management
Description of contents:	Table of Contents [external.dandelon.com]

Extent:	viii, 264 p 24 cm
Series:	EBSCOhost eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Electronic reproduction, Boulder, Colo : NetLibrary, 2005
ISBN:	1-4175-7214-0 ; 978-1-280-43501-0 ; 1-280-43501-1 ; 978-1-4175-7214-4 ; 0-7494-3663-8 ; 978-0-7494-3663-6 ; 1-280-43501-1 ; 978-1-280-43501-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011479655