Insight versus effort : communicating the creative process leading to new products
Gaetano ("Nino") Miceli, Irene Scopelliti, Maria Antonietta Raimondo
| Year of publication: |
2020
|
|---|---|
| Authors: | Miceli, Gaetano ; Scopelliti, Irene ; Raimondo, Maria Antonietta |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 602-620
|
| Subject: | Communication | Creativity | Effort | Insight | Narratives | New products | Kreativität | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Kommunikation | Interne Kommunikation | Internal communication | Narrative Methode | Narrative method |