Insights for advertisers on immersive technologies : the future of ads using VR, AR, MR and the metaverse : special issue introduction
Kirsten Cowan, Kirk Plangger, Ana Javornik
| Year of publication: |
2024
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|---|---|
| Authors: | Cowan, Kirsten ; Plangger, Kirk ; Javornik, Ana |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 3, p. 249-254
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| Subject: | immersive technology | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071671