Inspire me, please! : the effect of calls to action and visual executions on customer inspiration in Instagram communications
Itziar Oltra, Carmen Camarero and Rebeca San José Cabezudo
| Year of publication: |
2022
|
|---|---|
| Authors: | Oltra, Itziar ; Camarero Izquierdo, Carmen ; San José Cabezudo, Rebeca |
| Subject: | call to action | Inspiration | Instagram |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.2014702 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417462