Instrument validation of the consumers' religio-spiritual insights in context of advertising during religious festivals
Junaid Ansari and Syed Irfan Hyder
| Year of publication: |
2024
|
|---|---|
| Authors: | Ansari, Junaid ; Hyder, Syed Irfan |
| Subject: | Attitude toward advertising | Consumers' religio-spiritual insights | Covariance-based SEM | Muslims and Ramadan | Religious festivals | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Religion | Großveranstaltung | Big event | Werbewirkung | Advertising effects | Islam | Muslime | Muslims |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-06-2022-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470347