Integrating advertising and news about the brand in the online environment : are all produts the same?
Anca Cristina Micu and Iryna Pentina
| Year of publication: |
2014
|
|---|---|
| Authors: | Micu, Anca Cristina ; Pentina, Iryna |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 3, p. 159-175
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| Subject: | electronic communications mix | product categorizations | economics of information | elaboration likelihood model | Informationsökonomik | Economics of information | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389738