Integrating brand and marketing perspectives in M&A
Year of publication: |
2012
|
---|---|
Authors: | Bauer, Florian Andreas ; Matzler, Kurt ; Wille, Claudia |
Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 10.2012, 4, p. 57-70
|
Subject: | Übernahme | Takeover | Post-Merger-Integration | Post-merger integration | Markenartikel | Brand | Markenführung | Brand management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Deutschland | Germany | Österreich | Austria | Schweiz | Switzerland |
-
Szenen statt Zielgruppen : vom Produkt zum Kult ; die Praxis der Interfusion
Gerken, Gerd, (1996)
-
Spielberger, Karl, (1996)
-
Homburg, Christian, (2004)
- More ...
-
Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas, (2012)
-
Self-esteem and transformational leadership
Matzler, Kurt, (2015)
-
Corporate Brand Management bei Mergers & Acquisitions : Problemfelder und Erfolgsfaktoren
Wille, Claudia, (2011)
- More ...