Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Cam Rungie; Mark Uncles; Gilles Laurent
| Year of publication: |
2013
|
|---|---|
| Authors: | Rungie, Cam ; Uncles, Mark ; Laurent, Gilles |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 10, p. 1667-1690
|
| Subject: | Behavioural loyalty | Repeat purchase | Brand performance measures | Segmentation | Stochastic models | Generalised Dirichlet model | Brands | Brand loyalty | Consumers | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Markenführung | Brand management | Markenimage | Brand image | Stochastischer Prozess | Stochastic process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010201724