Integrating country and brand images : using the product : country image framework to understand travelers' loyalty towards responsible tourism operators
Makarand Mody, Jonathon Day, Sandra Sydnor, Xinran Lehto, William Jaffé
| Year of publication: |
October 2017
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|---|---|
| Authors: | Mody, Makarand Amrish ; Day, Jonathon ; Sydnor, Sandra ; Lehto, Xinran Y. ; Jaffe, William |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 24.2017, p. 139-150
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| Subject: | Product-Country Image | Loyalty | Tour operator | Responsible tourism | India | Markenimage | Brand image | Indien | Herkunftsbezeichnung | Designation of origin | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2017.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810759