Integrating AI-driven marketing analytics techniques into the classroom : pedagogical strategies for enhancing student engagement and future business success

Kamaal Allil

Year of publication:	2024
Authors:	Allil, Kamaal
Subject:	AI-driven marketing analytics \| Classroom activities \| Curriculum integration \| Industry-academia collaboration \| Marketing education \| Pedagogical strategies \| Betriebswirtschaftsstudium \| Graduate business education \| Lehrplan \| Curriculum \| Marketingmanagement \| Marketing management \| Studierende \| Students \| Marketing \| Künstliche Intelligenz \| Artificial intelligence \| Didaktik \| Didactics

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