Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
| Year of publication: |
2011
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| Authors: | Trainor, Kevin J. ; Rapp, Adam ; Beitelspacher, Lauren Skinner ; Schillewaert, Niels |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 1, p. 162-175
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