Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Kevin J. Trainor; Adam Rapp; Lauren Skinner Beitelspacher; Niels Schillewaert
| Year of publication: |
2011
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|---|---|
| Authors: | Trainor, Kevin J. ; Rapp, Adam ; Beitelspacher, Lauren Skinner ; Schillewaert, Niels |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 162-174
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| Subject: | Electronic Commerce | E-commerce | Marketing | Informationstechnik | Information technology | Dynamische Kompetenzen | Dynamic capabilities | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907879