Integrating logistics service or not? : the role of platform entry strategy in an online marketplace
Lin Li, Guo Li
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Lin ; Li, Guo |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 170.2023, p. 1-17
|
| Subject: | Channel selection | Platform entry | Pricing decision | Self-built logistics service | Logistikunternehmen | Logistics provider | Logistik | Logistics | Digitale Plattform | Digital platform | Markteintritt | Market entry | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2022.102991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014284811