Integrating qualitative and quantitative methods to enhance means-end approach
Year of publication: |
2011
|
---|---|
Authors: | Wu, Wann-Yih ; Fu, Chen-Su |
Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 45.2011, 4, p. 885-899
|
Publisher: |
Springer |
Subject: | Laddering technique | Matrix analysis | Means-end chains |
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