How can online store layout design and atmosphere influence consumer shopping intention on a website?
Wann-Yih Wu,Chia-Ling Lee, Chen-Su Fu and Hong-Chun Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wu, Wann-Yih ; Lee, Chia-ling ; Fu, Chen-su ; Wang, Hong-chun |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 1, p. 4-24
|
| Subject: | Consumer behaviour | Purchase intention | Emotional arousal | Layout design | Website atmosphere | Konsumentenverhalten | Website | Online-Handel | Online retailing | Emotion | Online-Marketing | Internet marketing | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010247023