Integrating qualitative and quantitative methods to enhance means-end approach
| Year of publication: |
2011
|
|---|---|
| Authors: | Wu, Wann-Yih ; Fu, Chen-Su |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 45.2011, 4, p. 885-899
|
| Publisher: |
Springer |
| Subject: | Laddering technique | Matrix analysis | Means-end chains |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396223