Integrating social media and traditional modes of customer interaction for new B2B service development

Dr. Intekhab (Ian) Alam

Year of publication:	2021
Authors:	Alam, Ian
Subject:	business-to-business new services \| customer interaction \| emerging markets \| microsite \| New service development \| social media \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Kundenintegration \| Customer integration \| Innovationsmanagement \| Innovation management \| Produktentwicklung \| New product development \| Schwellenländer \| Emerging economies \| Dienstleistung \| Services \| Dienstleistungsinnovation \| Service innovation \| Unternehmensdienstleistung \| Business services

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/1051712X.2021.2012078 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012802195