Integrating social media and traditional modes of customer interaction for new B2B service development
Dr. Intekhab (Ian) Alam
| Year of publication: |
2021
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|---|---|
| Authors: | Alam, Ian |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 4, p. 321-345
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| Subject: | business-to-business new services | customer interaction | emerging markets | microsite | New service development | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Schwellenländer | Emerging economies | Dienstleistung | Services | Dienstleistungsinnovation | Service innovation | Unternehmensdienstleistung | Business services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2021.2012078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802195