Integrating the reviewers' and readers’ perceptions of negative online reviews for customer decision-making : a mixed-method approach
Soo Yeon Kwak, Minjung Shin, Minwoo Lee and Ki-Joon Back
| Year of publication: |
2023
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|---|---|
| Authors: | Kwak, Soo Yeon ; Shin, Minjung ; Lee, Minwoo ; Back, Ki-Joon |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 12, p. 4191-4216
|
| Subject: | Business intelligence | Experimental design | Hospitality business analytics | Mixed methods | Negative emotions | Review helpfulness | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2022-0410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430104