Integration of Kansei engineering and conjoint analysis to product design : a case study of a synthetic rattan sofa manufacturer

Elia Oey, Christopher Stanley Soputro, Steven Yeremia Wibowo, Novita Novita

Year of publication:	2022
Authors:	Oey, Elia ; Soputro, Christopher Stanley ; Wibowo, Steven Yeremia ; Novita, Novita
Published in:	International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 26.2022, 2, p. 238-260
Subject:	conjoint \| customer preference \| Kansei \| product development \| Produktgestaltung \| Product design \| Conjoint-Analyse \| Conjoint analysis \| Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Produktentwicklung \| New product development

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