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Essays on quantitative marketing models and Monte Carlo integration methods
Oest, Rutger van, (2005)
Quantitative modelling in marketing and management
Moutinho, Luiz, (2013)
Quantitative Modelling in Marketing and Management.
Moutinho, Department of Management Studies Luiz, (2013)
Implications of the main mathematical methods on marketing decision making process
Olariu, Ioana, (2012)
Selling, delivery and trade marketing : an operational trident of the distribution system
Olariu, Ioana, (2013)
Conceptual issues regarding reverse logistics