Integration of standardization and customization : impact on service quality, customer satisfaction, and loyalty
Leila Agha Kasiri, Kenny Teoh Guan Cheng, Murali Sambasivan, Samsinar Md. Sidin
| Year of publication: |
March 2017
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|---|---|
| Authors: | Leila Agha Kasiri ; Cheng, Kenny Teoh Guan ; Sambasivan, Murali ; Sidin, Samsinar Md. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 35.2017, p. 91-97
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| Subject: | Standardization | Customization | Service quality | Customer satisfaction | Customer loyalty | Malaysia | Kundenzufriedenheit | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Standardisierung | Kundenservice | Customer service | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645130