Integrative complexity and the use of marketing models
Jean-Claude Larréché
| Year of publication: |
1979
|
|---|---|
| Authors: | Larréché, Jean-Claude |
| Published in: |
The Implementation of management science. - Amsterdam : North-Holland Pub. Co, ISBN 0-444-85376-6. - 1979, p. 171-187
|
| Subject: | Absatzplanung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002344369