Integriertes Marketing-, Vertriebs- und Kundenmanagement : [ganzheitlich-integrierte Kundenorientierung]
Richard Hofmaier
| Year of publication: |
2014
|
|---|---|
| Authors: | Hofmaier, Richard |
| Publisher: |
München : De Gruyter Oldenbourg |
| Subject: | Marketingmanagement | Marketing management | Vertrieb | Physical distribution | B-to-B-Marketing | Business-to-business marketing | Marketing | Kundenmanagement | Integriertes Management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | IX, 210 S. zahlr. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-11-035429-2 ; 978-3-11-035429-4 ; 978-3-11-036169-8 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341982